Visual Identity
Broadcast Design
Digital Design
Innovation Design
Motion Design Client: 
Sky News
Sky Showcase
Peacock
NBC
America Votes | 2024 U.S. Election

Biden Vs. Trump - the U.S. Election was undoubtedly one of the most monumental moments of 2024 and the most closely watched political races in modern U.S. history. Sky News’ output required coverage for the months leading up to the big night and the days post-results.


Strategy

Collaborating on an exciting and ambitious title sequence alongside a premium brand identity; that made the race between the two parties identifiable; was an exciting challenge. We wanted to translate the regality of the White House and excitement of becoming the star of the show. I was responsible for creating the overall brand identity but most importantly the live data-fed infographic sequences that featured on the election night. Beyond the all-important data graphics and brand, I was pinnacle in ensuring this was then translated through our set design in Washington DC and our online digital assets. 


Information clarity



Results required clear and consistent visualisation to represent votes in each state, Race to 270, House of Representatives data and changes in Senate. These full frame TV graphics and and straps functioned through live-fed data. To ensure a cohesive visual approach, I created a graphic system using simple gradients and embellishments used for key moments throughout the election.


Innovation


Quite literally visualising the race to the White House, we wanted to be ambitious with our depiction within the title sequence and take viewers on an AR journey through the iconic White House and bask in its glory. We also used AR to showcase the race to 270 and our grand winning moment sequence. 


Set Design


The characteristics of the White House didn’t stop there - we wanted to give a nod to this within our set dressing by using the marble textures and stars to represent the distinct USA flag. I created assets for the set design that utilised our visual identity -particularly our brand stars at varied scales.


Digital content


Coverage off-platform was key in keeping online viewers engaged and informed, pre and post election. 

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