Visual Identity
Motion Design
Campaign Design (OOH)
Set Design Client:
Sky NewsMornings with Ridge and Frost

Mornings with Ridge and Frost is Sky News’ highly anticipated relaunch of its flagship morning programme, multi-platform and daily from 7am-10am. The show is fronted by award-winning journalists Sophy Ridge and Wilfred Frost, and offers a bright, high energy, informative and welcoming take on morning news coverage.





Strategy

I was tasked with creating a brand identity that reflected the brightness of the morning, with a bold colour palette that would be highly distinguishable amongst morning news competitors. We needed something bold, warm and inviting yet also striking. We also needed to create a graphic device throughout the brand that could be used across a variety of different TV/digital assets.



Design


Visually bold and modern with pops of colour, diamonds form the graphic build for this brand identity. We wanted to avoid visual morning cliches of the typical spherical sun shapes and take a more abstract approach to morning journalism. 



Motion


The motion principles of this design system was based on the idea of light gradually seeping into an environment and the diamond refractions being built up throughout the sequence. 



Set


The set design blends a crisp panoramic view of London with a layer of translucent diamonds that translate the brand identity throughout a variety of on-screen camera angles. The results is an environment that is reflective of the morning light refraction, sparkle and a sense of awakening across the skyline.





OOH Campaign


By far Sky New’s most ambitious OOH campaign, I was also tasked with creating over 85 design formats for locations across the UK. These included D6 displays, D48s, D56s, D96s, DM6s and for the first time in Sky News history - guerrilla projections across London. 


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